Justin Tidwell Business Of Drinks Interview

Content on TryGrind.com is produced through a human-directed editorial process that may incorporate advanced information-processing technologies to assist with research, comparison of source material, and refinement of written work. All content decisions — including topic selection, interpretation, and final language — are made by human editors. No material is published without human review.

This Site provides general educational information only and does not offer medical, legal, or professional guidance. Hemp- and cannabis-related statements have not been evaluated by the FDA. Content is intended for audiences 21 years of age or older. Affiliate links may appear within articles and may generate commissions.

Grind With Gratitude HALFOFF 50% Discount Code - Mobile — Grind With Gratitude HALFOFF
50% Discount off most products!

The Business of Drinks podcast recently featured an insightful interview with Justin Tidwell, offering valuable perspective on the evolution and explosive growth of THC-infused beverages. While Nowadays may be a competitor, we share the same mission of expanding awareness and market share in a landscape still dominated by beer and wine. Game respects game — Justin is a true pioneer helping to shape the future of this category.

Nowadays, a THC-infused drinks company founded in 2023 by Justin Tidwell, has quickly become one of the fastest-growing brands in the cannabis beverage space. Built on the idea of offering a “buzz without the booze,” the company creates THC-infused spirits designed to mimic vodka or tequila, letting consumers craft their own cocktails at home.

In just two years, Nowadays has reached roughly $15 million in revenue and is projected to double by 2025. The brand is now in 5,000 retail locations across 25 states, thanks to partnerships with major alcohol distributors that open doors to bars, liquor stores, and hotels.

Key highlights from the interview:

Viral launch: A single TikTok post helped them hit $1 million in 90 days.
Product innovation: Their 750ml bottled spirits feature a tiered dosing system (2mg, 5mg, 10mg THC) appealing to both casual and experienced consumers.
Retail strategy: Expanded retail presence by 400% through partnerships with alcohol distributors.
Marketing: Relies on organic social content and community engagement rather than paid influencers.
Growth model: Raised capital after proving demand, maintaining profitability and scalability.
Vision: To make THC beverages as common and socially acceptable as beer or wine.

The episode concludes with a light-hearted discussion about a study suggesting some people enjoy the flavor of smoke-tainted wines, followed by information about the hosts of Business of Drinks and their sponsor, SWIG Partners, who offer matchmaking services between suppliers and distributors.